SMG

Expand Your Brand Globally with One Application

The Madrid System, administered by the World Intellectual Property Organization (WIPO), offers a streamlined process for securing trademark protection in over 120 countries with a single application and set of fees. If you are looking to protect your brand internationally, our expert team can guide you through every step of the Madrid Protocol process.

What is the Madrid System?

The Madrid System allows trademark owners to:

File one international application in one language (English, French, or Spanish)

Pay one set of fees in Swiss francs

Designate multiple countries or regions for protection

Manage and renew your international registrations centrally

Who Can Apply?

You are eligible if you:

Are a national, have a domicile, or own a business in a Madrid System member country
Already have (or have applied for) a national or regional trademark registration (“basic mark”) in your home country

Our Madrid Protocol Trademark Services

Pre-Application Consultation & Trademark Search

Assess your eligibility under the Madrid System
Conduct comprehensive trademark searches to avoid conflicts in your target countries

Application Preparation & Filing

Prepare your international application (Form MM2) based on your basic mark
File through your national IP office (Office of Origin), which will certify and forward your application to WIPO

WIPO Formal Examination

WIPO reviews your application for compliance with formal requirements
If corrections are needed, we assist in responding to any irregularity notices

International Registration & Publication

Upon approval, WIPO registers your mark, issues a Certificate of Registration, and publishes it in the WIPO Gazette of International Marks

Substantive Examination in Designated Countries

Each designated country’s IP Office examines your application according to local laws and may grant or refuse protection within 12–18 months
We support you in responding to any objections or oppositions raised by individual countries

Ongoing Management

Centralized management for renewals, changes, and further extensions to new countries

Benefits of the Madrid System

Simplicity

One application, one language, one set of fees

Cost-Effective

Avoids the need for multiple national filings

Flexibility

Easily expand protection to additional countries as your business grows

Centralized Management

Update, renew, or extend your trademark portfolio through a single platform

Required Documents

Details of your basic national/regional trademark application or registration

Representation of your trademark (logo, wordmark, etc.)

List of goods/services (classified per the Nice Classification)

Applicant’s information

Why Choose Us?

Expertise in International Trademark Law

Personalized Guidance at every stage

Efficient Handling of filings, responses, and follow-ups

Get Started

Ready to protect your brand worldwide? Contact us today for a free consultation and take the first step towards global trademark protection with the Madrid System.

Frequently Asked Questions

The Madrid System, administered by WIPO, allows you to file a single application to protect your trademark in over 120 countries, using one language and one set of fees.

You can apply if you are a national, have a domicile, or own a business in a Madrid System member country and already have (or have applied for) a national or regional trademark registration (“basic mark”) in your home country.

A basic mark is your existing or pending national or regional trademark application or registration, which forms the foundation for your international application under the Madrid System.

You file your international application through your national IP office (Office of Origin), which certifies and forwards it to WIPO. WIPO conducts a formal examination, and then each designated country's IP office conducts its own substantive examination.

Each designated country must grant or refuse protection within 12 to 18 months from the date they receive notification from WIPO.

Yes, you can expand protection to additional Madrid System member countries at any time by filing a subsequent designation through WIPO.

If a country refuses protection, you can respond directly to that country’s IP office, and may appeal or address objections according to their national laws.

Key benefits include simplified filing, cost efficiency, the ability to manage renewals and changes centrally, and the flexibility to expand protection as your business grows.

You need details of your basic mark, a representation of your trademark, a list of goods/services (Nice Classification), and applicant information.

You can manage renewals, changes, and extensions to new countries centrally through WIPO, using a single procedure and set of fees

Expand Your Brand Globally with One Application

What is the Madrid System?